Connect Montgomery came to me with that challenge. I built the content strategy from the ground up: I designed and led the workshop that mapped out the channel’s branding, content pillars, and growth plan, then created MoCo Knows?, a street-interview series that turned everyday residents into the stars of the channel.
Original Content Creation
I created MoCo Knows?, a street-style trivia series built for YouTube Shorts. Quick, human, and playful, it turned casual encounters into the channel’s most shareable content.
Content Repurposing
As part of the content strategy, I mapped a plan to repurpose CoMo’s long-form assets into bite-sized, social-first videos using AI editing tools, getting more value out of a library they already had.
Results
1,400
Subscriber base
488
Views
1,500,000
Impressions