College of Southern Maryland needed to recruit and enroll students across six very different career pathways, STEM, Health, Trades, Business, Arts and Humanities, and Education and Public Services, plus general enrollment announcements and alumni success stories. That’s not one campaign, it’s a system.
Pathways
I wrote every script, kept them simple by design so they’d work with B-roll we captured across several days of shooting with a production partner. I led art direction, shot lists, and storyboards with the client, then oversaw the graphics package and most of the post-production myself.