Client
KUOW – NPR Partner Station in Seattle, WA
What We Did
Branding, Illustration, Digital Design
The challenge:
Create a distinct logo for a show taking an unconventional approach to conservationism.
The brand needed to have a range of expressions able to represent the raw and occasionally dark tone of the show.
The solution:
A simple and elegant illustration utilizing the recognizable sound bars to create a natural element like the roots of a tree.
We were able to amplify the range of emotions expressed by the logo with a rich color palette that included high contrast combinations and distressed textures.
