Challenge
Raise awareness around the Race For Hope; a 5K walk and Run event celebrated in the heart of DC with the purpose of bringing awareness and raising funds to help accelerate the cure to brain tumors.
Solution
We created an overarching theme focused on gratitude. Around a simple “Thank you” we the community of people who’ve been involved with the cause for a long time how much we appreciate their collaboration while we reached out to a new potential audience: runners, whom we invited to share more than their run stats by participating on a meaningful race.
