Challenge
In brand design, the goal is often to create the most original, unique and attention grabbing mark possible.
In this case, we needed the WiConnect brand to set up the style for secondary brands to be easily integrated in the IDB (Inter American Development Bank) ecosystem. To do this branding exercise, we started with WiConnect, a web platform we’ve also developed for the bank.
Client
IDB Inter American Development Bank
What We Did
Brand analysis, logo design, Brand development
Starting point
We studied the brand book and used the most common brand elements and characteristics as a starting point.
The result
We evolved it into something cohesive with the brand but with a special "something" to help it keep some of its own personality.
Brand Application
WiConnect is a web based platform connecting civil society organizations across LatinAmerica, with other CSOs, governments and private companies. One of its main applications is the website.
Brand Anatomy & Lockups
A well built mark is only the beginning.
A balanced proportion is key to establish the relationship between the mother brand and the sub brand.
Responsive Design
We needed to think about how the brand would look in social media and small web spaces.
