Challenge
The heart is objectively a fascinating organ. It does only one thing and does it extremely well: it pumps blood. Johns Hopkins Suburban Hospital in D.C wanted to use February (cardiac month) to raise awareness about the fact that their team and facilities are top in the country.
The challenge was to package the content in a way that would break through the clutter and grab people’s attention. To do that, we decided to have a healthy mix of fascinating facts presented with animations. Health information, and innovative procedures being performed at Suburban.
Client
Johns Hopkins Medicine
What We Did
Content strategy, creative direction, design, animation, copywriting
Fascinating Heart Facts
Using animation we were able to present interesting and less expected information about the heart in an engaging way.
This helped build awareness around Suburban’s top cardiac team.
Useful Heart Information
Good, useful, heart information that can help us make better health decisions, is not always easy to show in an exciting way.
Smart media segmentation, strong copywriting, and simple effects that turn static images into videos. Helped these pieces stand out.
This piece linked to an article by The American Heart Association that provided 5 tips to manage stress and improve heart health.
The posts below linked to different articles with specific heart tips for kids (left) and senior citizens (right) published by Hopkins.
We used simple effects to turn static images into more visually appealing videos.
Advanced surgery
We advertised game changing, non invasive procedures like TAVR with simple ads that highlighted remarkable fact about the process (like the point of access).
