Different departments across IDB’s Latin America initiatives had created their own scattered sub-brand marks over the years, starting with an outdated WiConnect, a web platform connecting civil society organizations across the region. The goal wasn’t just a new logo, it was a system other sub-brands could plug into.
STARTING POINT
We studied IDB's existing brand book and pulled the elements already working.
THE RESULT
A mark that fits inside IDB's system, but keeps a personality of its own.
Brand Application
WiConnect connects civil society organizations across Latin America with governments and private companies. The website is its main front door.
Brand Anatomy & Lockups
Getting the mark right was only step one. The real test was proportion, making sure WiConnect read clearly as its own thing while still sitting correctly inside the IDB Group lockup.
Responsive Design
The system had to hold up small: social avatars, app icons, anywhere WiConnect would show up shrunk down to a fraction of its size.
